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Wednesday 15 February 2012

chapter 12- integrating the organization from end-to-end: enterprise resource planning

question 3.

describe the business value of integrating supply chain management , customer relationship management , and enterprise resource planning system?

 the primary user of CRM is sale department, marketing department, customer service department. CRM is related to the customer relationship. It give a benefit to the primary business such as sale forecasts, sale strategy, and marketing campaign.for the example, Celcom produce the new produce of new plan for mobile phone produce such as Celcom colony, u-pax, and others. Celcom use the media to commercial their product. Celcom
                                                                                    
the other primary user of SCM is customer, resellers, partners, suppliers, distributors. SCM is related to the supplier partner to the supplier partner.The primary business benefits is market demand, resources and capacities. constraints and real time scheduling. for example is KFC , they must adopt performance evaluation measures that apply to every link in the supply chain and measure true profitability at every stage.

In the other hand, the other primary user of ERP is accounting, finance, logistics and production department. it more related to the Internal department in organization. the benefits for ERP is to forecasting, planning, purchasing, material management , warehousing, inventory and distribution. for example is MEPS bank card. all the bank can link with each other. as customer we can do transaction at the ATM machine that provided MEPS bank card.

Thursday 2 February 2012

THE FIVE BASIC SUPPLY CHAIN MANAGEMENT COMPONENTS



Plan - This is strategic portion of supply chain management. A company must have a plan for managing all the resources that go toward meeting customer demand for product or services. A big piece of planning is developing a set of metrics to monitor the supply chain so that it is efficient, cost less, and delivers high quality and value to customers.


Sources - Companies must carefully choose reliable suppliers that will deliver goods and services required for making products. Companies must also develop a set of pricing, delivery, and payment processes with suppliers and create metrics for monitoring and improving the relationship.


Make - This is the step where companies manufacture their products or services. This can include scheduling the activities necessary for production, testing, packaging, and preparing for delivery. This is by far the most metric-intensive portion of the supply chain, measuring quality levels, production output, and worker productivity.


Deliver - This step is commonly referred to as logistic. Logistics is the set of processes that plans for and controls the efficient and effective transportation and storage of supplies to customers. During this step, companies must be able to receive orders from customers, fulfill the orders via a network of warehouses, pick transportation companies to deliver the products, and implement a billing and invoicing system to facilitate payment.


Return - This is typically the most problematic step in the supply chain. Companies must create a network for receiving defective and excess products and support customers who have problems with delivered products.


Example : TESCO