chapter 12- integrating the organization from end-to-end: enterprise resource planning

question 3.

describe the business value of integrating supply chain management , customer relationship management , and enterprise resource planning system?

 the primary user of CRM is sale department, marketing department, customer service department. CRM is related to the customer relationship. It give a benefit to the primary business such as sale forecasts, sale strategy, and marketing campaign.for the example, Celcom produce the new produce of new plan for mobile phone produce such as Celcom colony, u-pax, and others. Celcom use the media to commercial their product. Celcom

                                                                                    

the other primary user of SCM is customer, resellers, partners, suppliers, distributors. SCM is related to the supplier partner to the supplier partner.The primary business benefits is market demand, resources and capacities. constraints and real time scheduling. for example is KFC , they must adopt performance evaluation measures that apply to every link in the supply chain and measure true profitability at every stage.

In the other hand, the other primary user of ERP is accounting, finance, logistics and production department. it more related to the Internal department in organization. the benefits for ERP is to forecasting, planning, purchasing, material management , warehousing, inventory and distribution. for example is MEPS bank card. all the bank can link with each other. as customer we can do transaction at the ATM machine that provided MEPS bank card.